What counts as a conversation
This is the decision the whole build turns on. We agree a minimum talk length and which outcomes qualify, so Gong receives connects and nothing else.
Integration · Orum to Gong
Orum and Gong integration
Orum dials several prospects at once and bridges a rep in when a person answers. Gong is where those conversations should be reviewed. We connect the two so real conversations reach Gong with the prospect and rep attached, and the hundreds of no-answers behind them do not. It is a one-time setup by our team, not a monthly middleware subscription.
- From $100, one-time setup
- No monthly fees from us
- Tested on your own calls before go-live
Orum
Gong
One call ends in Orum. In Gong:
- Orum bridges a live answerA rep is on a real conversation
- The call reaches GongWith the prospect, rep and outcome
- Trackers and coaching runOn conversations, not dial attempts
- One-time setup
- From $100
- Monthly fee from us
- $0
- Working days to a written scope
- 2
- Working days to build and test
- 5–10
Got it, thank you.
Check your inbox for a confirmation. We will reply within 2 working days with what we would do and what it would cost.
Why parallel dialing and conversation intelligence need connecting
Orum exists to remove the dead time from prospecting. It dials two or more numbers at once, uses answer detection to tell a person from a screener, a voicemail and a phone tree, and only bridges the rep in when someone real picks up. A rep can go through a list in a morning that used to take a week.
Gong exists to make sense of what was said. Its keyword trackers look for exact phrases and its smart trackers find a concept however it is worded, and both are only useful if the calls they run over are actual conversations. If a dialer pushes everything it touches into Gong, the library fills with three-second nothings, tracker hit rates become meaningless and managers stop opening it. Connecting the two properly is mostly a question of deciding what counts as a call worth keeping.
- SDR teams coached on cold callsManagers review real connects from the dial block, not a list of attempts.
- Teams running objection trackersSmart trackers see every conversation, so hit rates mean something.
- Sales leaders measuring dial blocksConnects, talk time and outcomes line up between the dialer and Gong.
What we connect between Orum and Gong
A typical setup. We adjust each line to how your team uses Orum and Gong.
When this happensThis is what you get
Orum bridges a rep to a live answerThe conversation is sent to Gong against the prospect and the rep
The rep who took the callMatched to their Gong user, so coaching and stats count the right person
The call outcomeSaved with the call, so conversations can be filtered by result
The recording and its metadataAttached, so trackers and playlists work as they do for any other call
A voicemail, screener or phone treeLogged as an attempt and kept out of Gong
A short call under the length you setKept out, so wrong numbers do not enter the library
Field mapping, event by event
Each Orum event and exactly what it writes in Gong. Pick an event to see its fields.
1. Trigger · Orum
When a call ends
Every call made or received in Orum
2. Action · Gong
Log the timeline activity
In Gong, on the prospect — Where your team already works
Gong field
Mapped from
What happens
Activity date
Call time15 Sep, 4:00 pm
Shown in your time zone
Call time15 Sep, 4:00 pm
Shown in your time zone
Call length
Call length3 min 04 s
Stored the way Gong expects
Call length3 min 04 s
Stored the way Gong expects
Call outcome
Call outcomeInterested
Matched to your own list of outcomes
Call outcomeInterested
Matched to your own list of outcomes
Recording
Call recordingPlayable audio
Added once the file is ready
Call recordingPlayable audio
Added once the file is ready
Call notes
Call notesAsked for pricing
Saved as note text
Call notesAsked for pricing
Saved as note text
Owner
Rep nameMaria Lopez
Matched to the same person in Gong
Rep nameMaria Lopez
Matched to the same person in Gong
Prospect
Matched by phone number+1 415 555 0142
A new prospect is created only if none match
1. Trigger · Orum
When an outcome is set
A rep marks how the call went
2. Action · Gong
Update the deal
In Gong — Moves one record, not all of them
Gong field
Mapped from
What happens
Which deal
Most recent open dealNorthwind — 12 seats
On the matching prospect, owned by the rep on the call
Stage
Call outcomeInterested
Looked up in the outcome-to-stage list we agree with you
Call outcomeInterested
Looked up in the outcome-to-stage list we agree with you
1. Trigger · Orum
When a voicemail is left
Nobody picked up in time
2. Action · Gong
Create a follow-up
In Gong, for the prospect owner — A call-back nobody forgets
Gong field
Mapped from
What happens
Title
Caller number+1 415 555 0142
“Call back” plus the prospect name, or the number if unknown
Caller number+1 415 555 0142
“Call back” plus the prospect name, or the number if unknown
Due
Your follow-up windowWithin 1 hour
Set to how fast your team calls back
Assigned to
Prospect ownerMaria Lopez
Falls back to the rep who was on the line
Prospect ownerMaria Lopez
Falls back to the rep who was on the line
Sample values are made up. The exact fields are agreed with you in your scope.
A one-time setup, not a monthly middleware bill
We are not a middleware. We plan the connection, set it up, test it on your calls and hand it over.
Web Repay integration setup
Middleware subscription
What you pay
One-time setup, from $100 (one-off)
A monthly plan, often priced by tasks or operations
As call volume grows
The same price, no per-task charges
Costs rise with every call that syncs
Who builds and tests it
We do, on your own Orum calls
Your team builds and maintains every step
Where it runs
In your own Orum and Gong accounts, documented
Inside the middleware vendor’s platform
When something changes
Additional support as needed, when you request it
Your team fixes the broken steps
Where a small connector layer is the most reliable route, we say so in your written scope, set it up in your own account and choose the option with the lowest running cost.
Where Orum and Gong setups usually go wrong
Recording consent on the dialer
Parallel dialing reaches people in several states and countries in one session. Whatever your consent rules are, the calls that reach Gong have to follow them; we build to the rule you give us and your counsel sets it.
Trackers tuned for cold calls
Trackers written for demos miss the language of a cold open. Where it is in scope, we check your trackers against real Orum connects and suggest smart trackers for the concepts keywords are missing.
Reps matched to Gong users
Every Orum user is matched to a Gong team member, so scorecards, permission profiles and team reporting stay correct.
How we set it up
- 1
Agree what reaches Gong
Which outcomes and what minimum length count as a conversation, and how reps map between the two systems. You get a written scope with a fixed one-time price.
- 2
Access for the setup
Admin access to Orum, and a Gong permission profile covering the work. Nothing for your reps to install.
- 3
We connect and test
We run a test dial session, answer and reject calls ourselves, and check what did and did not arrive in Gong.
- 4
Handover
A short document of what is connected, including the conversation rule. It runs in your own accounts, with no monthly fee from us.
Test call passedEvery field in the table checked
LiveWatched for the first week
What it costs
From
$100 one-time setup
Starting price for connecting Orum and Gong, built and tested. Larger mappings get a fixed quote in writing before we start.
No monthly fee from us. Additional support is available as needed, whenever you request it.
Free download
The integration health check
10 checks to make sure your website, CRM and dialer really are passing information between them.
From the blog
Further reading
Integrations
How to log every call from your dialer in your CRM
Every call on the right contact, with the outcome, the rep and the recording, and nobody typing notes afterwards. What to connect, how to match callers, and what to test.
CRM
Why your CRM is full of duplicates, and how to stop new ones
Duplicates come in through forms, imports, integrations and manual entry. Here is how to clean up what is there, and close the doors so they do not come back.
Dialers
Why fewer people answer your calls: spam labels and caller ID
When answer rates drop, the cause is often a warning label on your caller ID. How US carriers check and label calls, and what you can do about it.
Questions about Orum and Gong
Do Orum calls show up in Gong?
Only the ones you want. We send conversations where Orum bridged a rep to a live answer, with the prospect, rep and outcome attached, and keep voicemails, screeners and dial attempts out.
Will parallel dialing fill Gong with useless calls?
That is the risk, and it is what the setup is for. We agree a minimum talk length and a list of qualifying outcomes before anything is connected.
Will Gong trackers work on cold calls from Orum?
They will run on them. Keyword trackers catch exact phrases and smart trackers catch a concept however it is said, so cold-call language usually needs a smart tracker rather than a longer keyword list.
Is there a monthly fee?
No. You pay once for the setup. Unlike Zapier, Make and similar middleware subscriptions, there is no monthly or per-task charge from us. Your Gong and Orum plans are unchanged.
Rather talk it through?
Thirty minutes on how your team uses Orum and Gong. You leave knowing what we would build and what it would cost.
Call ended03:04 · inbound
Conversation in GongMeeting booked
Call-back taskAssigned to the contact owner