The AI needs an owner in Gong
Gong organises calls by team member. We agree who the agent’s calls belong to — a service user, or the rep who owns the prospect — so scorecards and team reporting do not skew.
Integration · Retell AI to Gong
Retell AI and Gong integration
A Retell AI agent is now having real conversations with your prospects, and nobody is listening to them the way they listen to rep calls. We connect Retell AI to Gong so those calls land in the same library, run through the same trackers, and get reviewed before the agent talks to another thousand people. It is a one-time setup by our team, not a monthly middleware subscription.
- From $100, one-time setup
- No monthly fees from us
- Tested on your own calls before go-live
Retell AI
Gong
One call ends in Retell AI. In Gong:
- The AI agent takes a callInbound or outbound
- The conversation reaches GongWith the prospect and the outcome
- Trackers and review runSame as any rep call
- One-time setup
- From $100
- Monthly fee from us
- $0
- Working days to a written scope
- 2
- Working days to build and test
- 5–10
Got it, thank you.
Check your inbox for a confirmation. We will reply within 2 working days with what we would do and what it would cost.
Why AI calls belong in your conversation library
Teams put a Retell AI agent live to qualify inbound, call back form fills or work a list, and the agent does exactly what it was told to do — at twenty concurrent calls on a standard account, and more if you pay for the concurrency. That scale is the point, and it is also the risk. An agent that mishandles one objection mishandles it everywhere, all day, and the only people who would notice are the ones who never listen to the recordings.
Gong is already the place your team reviews calls. Putting AI conversations into the same library means the same trackers run over them: a smart tracker for pricing questions catches them whether a rep or an agent was asked, and a manager can filter to the agent’s calls and hear ten of them in a sitting. It also makes the comparison honest — the same objection, handled by a person and by the agent, side by side.
- Teams piloting an AI agentBefore and after the prompt changes, reviewed from real calls rather than a hunch.
- Inbound qualificationEvery call the agent answers is reviewable, not just the ones that booked.
- Coaching from AI callsObjections the agent hears feed the trackers and the talk tracks reps use.
What we connect between Retell AI and Gong
A typical setup. We adjust each line to how your team uses Retell AI and Gong.
When this happensThis is what you get
A Retell AI call endsThe conversation is sent to Gong against the prospect and the agent
The transcriptAttached, so trackers and search run over it
The recordingLinked, so the call can be listened to in Gong
The call outcome and summarySaved with the call, so conversations can be filtered by result
A meeting booked by the agentFlagged on the call and passed to the owner you nominate
A call the agent could not completeLogged as an attempt and kept out of the library
Field mapping, event by event
Each Retell AI event and exactly what it writes in Gong. Pick an event to see its fields.
1. Trigger · Retell AI
When an AI call ends
Every call made or received in Retell AI
2. Action · Gong
Log the timeline activity
In Gong, on the prospect — Where your team already works
Gong field
Mapped from
What happens
Activity date
Start timestamp15 Sep, 4:00 pm
Shown in your time zone
Start timestamp15 Sep, 4:00 pm
Shown in your time zone
Call length
Duration ms3 min 04 s
Stored the way Gong expects
Duration ms3 min 04 s
Stored the way Gong expects
Recording
Call recordingPlayable audio
Added once the file is ready
Call recordingPlayable audio
Added once the file is ready
Summary and transcript
TranscriptWants a demo next week
Saved as note text
TranscriptWants a demo next week
Saved as note text
Owner
Agent idMaria Lopez
Matched to the same person in Gong
Agent idMaria Lopez
Matched to the same person in Gong
Prospect
Matched by phone number+1 415 555 0142
A new prospect is created only if none match
1. Trigger · Retell AI
When the call summary is ready
Transcript and summary are finished
2. Action · Gong
Save a note
In Gong, on the prospect — Readable by anyone who opens the record
Gong field
Mapped from
What happens
Transcript
TranscriptAgent: Hi, this is…
Below the summary
TranscriptAgent: Hi, this is…
Below the summary
Prospect
Same match as the call+1 415 555 0142
Linked to the same record as the call
Sample values are made up. The exact fields are agreed with you in your scope.
A one-time setup, not a monthly middleware bill
We are not a middleware. We plan the connection, set it up, test it on your calls and hand it over.
Web Repay integration setup
Middleware subscription
What you pay
One-time setup, from $100 (one-off)
A monthly plan, often priced by tasks or operations
As call volume grows
The same price, no per-task charges
Costs rise with every call that syncs
Who builds and tests it
We do, on your own Retell AI calls
Your team builds and maintains every step
Where it runs
In your own Retell AI and Gong accounts, documented
Inside the middleware vendor’s platform
When something changes
Additional support as needed, when you request it
Your team fixes the broken steps
Where a small connector layer is the most reliable route, we say so in your written scope, set it up in your own account and choose the option with the lowest running cost.
Where Retell AI and Gong setups usually go wrong
Latency is a setting, not a bug
In Retell AI, each 0.1 reduction in responsiveness adds roughly half a second before the agent speaks, and interruption sensitivity runs from 0 to 1. Reviewing calls in Gong is how you find out which value your callers actually prefer.
Consent and disclosure
These are recorded conversations with an AI. The disclosure the agent gives and the consent you rely on are yours and your counsel’s to set; we build so that whatever you decide is applied to every call that reaches Gong.
Concurrency and bursts
A standard Retell AI account includes twenty concurrent calls, with more charged per concurrent call per month. We keep the connection asynchronous, so a burst of calls never becomes the thing that delays an agent answering.
How we set it up
- 1
Agree what reaches Gong
Which agents and call types are sent, who owns them in Gong, and what counts as a completed conversation. You get a written scope with a fixed one-time price.
- 2
Access for the setup
Access to your Retell AI account and agents, and a Gong permission profile covering the work. Nothing for your team to install.
- 3
We connect and test
We call the agent ourselves, end calls in different ways and check every transcript, recording, outcome and tracker hit in Gong.
- 4
Handover
A short document of what is connected. It runs in your own accounts, with no monthly fee from us.
Test call passedEvery field in the table checked
LiveWatched for the first week
What it costs
From
$100 one-time setup
Starting price for connecting Retell AI and Gong, built and tested. Larger mappings get a fixed quote in writing before we start.
No monthly fee from us. Additional support is available as needed, whenever you request it.
Free download
The integration health check
10 checks to make sure your website, CRM and dialer really are passing information between them.
From the blog
Further reading
Integrations
How to log every call from your dialer in your CRM
Every call on the right contact, with the outcome, the rep and the recording, and nobody typing notes afterwards. What to connect, how to match callers, and what to test.
CRM
Why your CRM is full of duplicates, and how to stop new ones
Duplicates come in through forms, imports, integrations and manual entry. Here is how to clean up what is there, and close the doors so they do not come back.
Dialers
Why fewer people answer your calls: spam labels and caller ID
When answer rates drop, the cause is often a warning label on your caller ID. How US carriers check and label calls, and what you can do about it.
Questions about Retell AI and Gong
Can Retell AI calls be reviewed in Gong?
Yes. We send the conversation, transcript, recording and outcome to Gong against the prospect, so AI calls sit in the same library as rep calls and run through the same trackers.
Will AI calls distort our Gong reporting?
Only if they are filed as a rep’s calls. We agree an owner for the agent — usually a dedicated team member — so rep scorecards stay clean and the agent can be filtered on its own.
Do Gong trackers work on AI conversations?
They run the same way. Keyword trackers catch exact phrases and smart trackers catch a concept however it is worded, which is what you want when comparing how a person and an agent handled the same objection.
Is there a monthly fee?
No. You pay once for the setup. Unlike Zapier, Make and similar middleware subscriptions, there is no monthly or per-task charge from us. Your Gong and Retell AI plans are unchanged.
Rather talk it through?
Thirty minutes on how your team uses Retell AI and Gong. You leave knowing what we would build and what it would cost.
Call ended03:04 · inbound
Conversation in GongMeeting booked
Call-back taskAssigned to the contact owner