Conversations, not dials
Parallel dialing creates far more attempts than conversations. Only calls where someone actually spoke are sent, so the library is not filled with greetings and silence.
Integration · Nooks to Gong
Nooks and Gong integration
Your SDRs call in Nooks and your managers coach in Gong. We connect them so real conversations from Nooks land in Gong with the recording and the right rep, while unanswered dials and voicemails stay out. It is a one-time setup by our team, not a monthly middleware subscription.
- From $100, one-time setup
- No monthly fees from us
- Tested on your own calls before go-live
Nooks
Gong
One call ends in Nooks. In Gong:
- Conversation in NooksA prospect answers and a rep talks
- Sent to GongWith the recording and the rep
- Ready for coachingTranscripts, trackers and scorecards
- One-time setup
- From $100
- Monthly fee from us
- $0
- Working days to a written scope
- 2
- Working days to build and test
- 5–10
Got it, thank you.
Check your inbox for a confirmation. We will reply within 2 working days with what we would do and what it would cost.
A dozen conversations, and several hundred dials behind them
Nooks dials between two and five prospects at once and brings the rep in only when a person answers. An SDR might have twelve real conversations in an afternoon and touch several hundred numbers to get them. Those twelve are the whole job: the opener, the objection, the moment somebody agreed to a meeting.
Gong is where that gets coached, and it can only coach what it can hear. The trouble is that a parallel dialer is the easiest way in the world to ruin a conversation library. Push everything it touches into Gong and you get voicemail greetings, phone trees and three-second hang-ups filed as calls, tracker hit rates that mean nothing, and managers who stop opening it. The decision that makes this integration good or useless is where you draw the line.
So we draw it explicitly, in the scope, before anything is connected: a minimum talk length and a list of outcomes that count. Everything that clears it goes to Gong with the rep, the prospect and the outcome attached. Everything else stays in Nooks, where it belongs.
- SDR managersReview the best and worst cold calls of the week without digging through the dialer.
- Enablement teamsBuild libraries of real openers and objection handling from calls that happened this month.
- Revenue leadersSee how the first conversation shapes the deal that follows.
What we connect between Nooks and Gong
A typical setup. We adjust each line to how your team uses Nooks and Gong.
When this happensThis is what you get
A connected Nooks call endsA call in the Gong library, with the recording
The rep on the callThe matching Gong user
The prospect calledMatched to the contact and account your CRM shares with Gong
Unanswered dials and voicemailsLeft out, so Gong only holds real conversations
Call length and outcomeKept on the call, so you can filter for booked meetings
Field mapping, event by event
Each Nooks event and exactly what it writes in Gong. Pick an event to see its fields.
1. Trigger · Nooks
When a connected call ends
Calls where a prospect answered and a rep spoke
2. Action · Gong
Add the call to Gong
In Gong, in the call library — Ready for transcription and coaching
Gong field
Mapped from
What happens
Call title
Rep and prospectSam Reed and Jordan Blake
Readable in the Gong library
Rep and prospectSam Reed and Jordan Blake
Readable in the Gong library
Recording
Call recordingAudio file
Sent once it is available
Call recordingAudio file
Sent once it is available
Date and time
Call start time15 Sep, 2:10 pm
In your time zone
Call start time15 Sep, 2:10 pm
In your time zone
Rep
Nooks usersam@yourcompany.com
Matched to the same person in Gong
Nooks usersam@yourcompany.com
Matched to the same person in Gong
Outcome
Call outcomeMeeting booked
Kept so managers can filter for it
Call outcomeMeeting booked
Kept so managers can filter for it
Prospect
Matched by email or numberjordan@acme.com
Linked to the contact your CRM already shares with Gong
Sample values are made up. Which calls count as conversations is agreed with you in your scope.
A one-time setup, not a monthly middleware bill
We are not a middleware. We plan the connection, set it up, test it on your calls and hand it over.
Web Repay integration setup
Middleware subscription
What you pay
One-time setup, from $100 (one-off)
A monthly plan, often priced by tasks or operations
As call volume grows
The same price, no per-task charges
Costs rise with every call that syncs
Who builds and tests it
We do, on your own Nooks calls
Your team builds and maintains every step
Where it runs
In your own Nooks and Gong accounts, documented
Inside the middleware vendor’s platform
When something changes
Additional support as needed, when you request it
Your team fixes the broken steps
Where a small connector layer is the most reliable route, we say so in your written scope, set it up in your own account and choose the option with the lowest running cost.
Where Nooks and Gong setups usually go wrong
Where the line sits
We agree the rule in writing — a minimum talk length and which outcomes qualify — and test it against a real call block before go-live, because a rule that looks sensible on paper often is not.
Trackers written for demos
Cold-call language is not demo language, so keyword trackers built for later-stage calls miss most of it. Where it is in scope, we check tracker hits against real Nooks connects and suggest smart trackers for the concepts being missed.
Reps and prospects matched
Each Nooks user is matched to a Gong team member so coaching counts towards the right person, and each prospect is matched to the contact your CRM already shares with Gong so cold calls join the right account.
How we set it up
- 1
Agree what counts
Which reps are included, what minimum talk length and which outcomes make a call a conversation, and how users map between the two. You get a written scope with a fixed one-time price.
- 2
Access for the setup
Admin access to Nooks and a Gong permission profile covering the work. Nothing for your reps to install.
- 3
We connect and test
We run a real call block, answer and reject calls ourselves, and check exactly what reached Gong and what did not — then adjust the line if it is in the wrong place.
- 4
Handover
A short document of the rules, including the conversation threshold. It runs in your own accounts, with no monthly fee from us.
Test call passedEvery field in the table checked
LiveWatched for the first week
What it costs
From
$100 one-time setup
Starting price for connecting Nooks and Gong, built and tested. Larger mappings get a fixed quote in writing before we start.
No monthly fee from us. Additional support is available as needed, whenever you request it.
Free download
The integration health check
10 checks to make sure your website, CRM and dialer really are passing information between them.
From the blog
Further reading
Integrations
How to log every call from your dialer in your CRM
Every call on the right contact, with the outcome, the rep and the recording, and nobody typing notes afterwards. What to connect, how to match callers, and what to test.
CRM
Why your CRM is full of duplicates, and how to stop new ones
Duplicates come in through forms, imports, integrations and manual entry. Here is how to clean up what is there, and close the doors so they do not come back.
Dialers
Why fewer people answer your calls: spam labels and caller ID
When answer rates drop, the cause is often a warning label on your caller ID. How US carriers check and label calls, and what you can do about it.
Questions about Nooks and Gong
Will every Nooks dial go into Gong?
No, and you would not want it to. Only connected conversations are sent, based on a minimum talk length and a list of qualifying outcomes that we agree with you and test on a real call block.
Can managers find the calls where meetings were booked?
Yes. The outcome travels with the call, so managers can filter Gong for booked meetings and coach from the calls that produced them.
Will our Gong trackers work on cold calls?
They will run on them. Keyword trackers only catch the exact wording they are given, so cold-call language usually needs a smart tracker for the concept rather than a longer list of phrases.
Is there a monthly fee?
No. You pay once for the setup. Unlike Zapier, Make and similar middleware subscriptions, there is no monthly or per-task charge from us, which matters at SDR call volumes.
Rather talk it through?
Thirty minutes on how your team uses Nooks and Gong. You leave knowing what we would build and what it would cost.
Call ended03:04 · inbound
Call analysedReady for coaching
Call-back taskAssigned to the contact owner