Context decides the branch
A pathway opens differently depending on what it is given. We pass the campaign, the step and the reply category in, so the agent does not start every call from the same cold node.
Integration · Bland AI to Instantly.ai
Bland AI and Instantly integration
A cold call is not one script, it is a branching path — and Bland AI is built that way, with pathways that guide the agent node by node. We connect it to Instantly so the leads who reply get a call that follows your actual conversation, and the result lands back on the lead. It is a one-time setup by our team, not a monthly middleware subscription.
- From $100, one-time setup
- No monthly fees from us
- Tested on your own calls before go-live
Bland AI
Instantly.ai
One call ends in Bland AI. In Instantly.ai:
- A lead replies or reaches the stepIn an Instantly campaign
- The Bland AI pathway runsNode by node, not one prompt
- Outcome saved on the leadAnd the campaign follows it
- One-time setup
- From $100
- Monthly fee from us
- $0
- Working days to a written scope
- 2
- Working days to build and test
- 5–10
Got it, thank you.
Check your inbox for a confirmation. We will reply within 2 working days with what we would do and what it would cost.
The conversation has branches, so the agent should too
The common way to build a voice agent is to write one long prompt and hope. It works until the call goes somewhere the prompt did not anticipate — a gatekeeper, a "who is this?", a yes that arrives before the qualifying question. Bland AI’s conversational pathways take the other approach: instructions at each point in the call, so the agent knows what it is doing at this moment rather than carrying the whole script at once.
That structure changes how the integration should be built. What you pass in at the start decides which branch opens, so the lead’s campaign, the step they reached and what they said in their reply all matter before the agent dials. And what comes back is not one blob of text but a path through the call — which node it ended on tells you more about the outcome than a transcript does. We wire both ends properly so Instantly gets a clean result and you can see where conversations actually end.
- Outbound teams calling repliersInterested replies get a call that opens on the right branch.
- Agencies testing call scriptsA pathway can be changed at one node without rewriting everything.
- High-volume campaignsFirst contact happens at volume; people take the qualified ones.
What we connect between Bland AI and Instantly.ai
A typical setup. We adjust each line to how your team uses Bland AI and Instantly.ai.
When this happensThis is what you get
A lead replies, or reaches the call stepA call from your Bland AI agent, with the campaign and reply as context
The pathway node the call ended onThe lead status you choose, such as interested or not interested
An AI call endsA note on the Instantly lead with the summary
A meeting booked on the callThe campaign stops for that lead, and your team is notified
The transcript and recordingLinked from the note, for anyone who wants the detail
No answerA retry at the time you choose, or the campaign left running
Field mapping, event by event
Each Bland AI event and exactly what it writes in Instantly.ai. Pick an event to see its fields.
1. Trigger · Bland AI
When an AI call ends
Every call made or received in Bland AI
2. Action · Instantly.ai
Log the lead update
In Instantly.ai, on the lead — Where your team already works
Instantly.ai field
Mapped from
What happens
Activity date
Call start time15 Sep, 4:00 pm
Shown in your time zone
Call start time15 Sep, 4:00 pm
Shown in your time zone
Recording
Call recordingPlayable audio
Added once the file is ready
Call recordingPlayable audio
Added once the file is ready
Summary and transcript
TranscriptWants a demo next week
Saved as note text
TranscriptWants a demo next week
Saved as note text
Lead
Matched by phone number+1 415 555 0142
A new lead is created only if none match
1. Trigger · Bland AI
When the call summary is ready
Transcript and summary are finished
2. Action · Instantly.ai
Save a note
In Instantly.ai, on the lead — Readable by anyone who opens the record
Instantly.ai field
Mapped from
What happens
Transcript
TranscriptAgent: Hi, this is…
Below the summary
TranscriptAgent: Hi, this is…
Below the summary
Lead
Same match as the call+1 415 555 0142
Linked to the same record as the call
Sample values are made up. The exact fields are agreed with you in your scope.
A one-time setup, not a monthly middleware bill
We are not a middleware. We plan the connection, set it up, test it on your calls and hand it over.
Web Repay integration setup
Middleware subscription
What you pay
One-time setup, from $100 (one-off)
A monthly plan, often priced by tasks or operations
As call volume grows
The same price, no per-task charges
Costs rise with every call that syncs
Who builds and tests it
We do, on your own Bland AI calls
Your team builds and maintains every step
Where it runs
In your own Bland AI and Instantly.ai accounts, documented
Inside the middleware vendor’s platform
When something changes
Additional support as needed, when you request it
Your team fixes the broken steps
Where a small connector layer is the most reliable route, we say so in your written scope, set it up in your own account and choose the option with the lowest running cost.
Where Bland AI and Instantly.ai setups usually go wrong
Interruption threshold per node
Bland lets the interruption threshold change from any node onward, and the right value is not the same throughout — patient during the opener, quicker once qualifying. We set it per node from real calls rather than leaving it global.
Calling only who agreed
Not every reply is interest, and not every lead should get a call. We agree exactly which categories trigger one and within what hours before anything goes live.
Campaigns that keep sending
A lead who has just spoken to the agent should not get the next email. Outcomes that mean stop, stop the campaign, and we test that first.
How we set it up
- 1
Agree the call rules
Which replies and steps trigger a call, what the pathway should cover, and what each ending node changes in Instantly. You get a written scope with a fixed one-time price.
- 2
Access for the setup
Workspace access to Instantly and access to your Bland AI account and pathway.
- 3
We connect and test
We run test leads through the flow, take the calls ourselves, interrupt the agent and push it down the awkward branches, then check every status, note and stopped campaign.
- 4
Handover
A short document of the flow, including which node maps to which outcome. It runs in your own accounts, with no monthly fee from us.
Test call passedEvery field in the table checked
LiveWatched for the first week
What it costs
From
$100 one-time setup
Starting price for connecting Bland AI and Instantly.ai, built and tested. Larger mappings get a fixed quote in writing before we start.
No monthly fee from us. Additional support is available as needed, whenever you request it.
Free download
The integration health check
10 checks to make sure your website, CRM and dialer really are passing information between them.
From the blog
Further reading
Integrations
How to log every call from your dialer in your CRM
Every call on the right contact, with the outcome, the rep and the recording, and nobody typing notes afterwards. What to connect, how to match callers, and what to test.
CRM
Why your CRM is full of duplicates, and how to stop new ones
Duplicates come in through forms, imports, integrations and manual entry. Here is how to clean up what is there, and close the doors so they do not come back.
Dialers
Why fewer people answer your calls: spam labels and caller ID
When answer rates drop, the cause is often a warning label on your caller ID. How US carriers check and label calls, and what you can do about it.
Questions about Bland AI and Instantly.ai
Can a Bland AI agent call leads from an Instantly campaign?
Yes. A reply or a call step triggers the call, the pathway runs with the campaign context, and the outcome is written back to the lead.
Why use pathways rather than one prompt?
Because a call branches. Pathways give the agent instructions at each point, so a gatekeeper or an early yes does not derail it, and you can change one node without rewriting the script.
Does the campaign stop after the call?
When the outcome says it should. A booked meeting or a clear no stops it; a no answer leaves the campaign running.
Is there a monthly fee?
No. You pay once for the setup. Unlike Zapier, Make and similar middleware subscriptions, there is no monthly or per-task charge from us. Your Instantly plan and Bland AI usage are unchanged.
Rather talk it through?
Thirty minutes on how your team uses Bland AI and Instantly.ai. You leave knowing what we would build and what it would cost.
Call ended03:04 · inbound
Lead status updatedMeeting booked
Call-back taskAssigned to the contact owner