Live in 5–10 business days

Retell AI AI Calls
Auto-Logged to Zoho CRM
In < 0.4s. Zero manual entry.

Retell AI fires 6 webhook event types: call_started, call_ended, call_analyzed (AI summary + sentiment), transcript_updated (real-time), transfer_started, and a Zapier polling trigger. The call_analyzed event is the mos…

Technical noteRetell webhooks are verified via x-retell-signature (HMAC). Allowlist IP 100.20.5.228 in your production firewall. The call_analyzed event fires separately from call_ended — integration must handle both and merge the AI analysis into the CRM activity. Authentication uses x-retell-api-key header.
6 events
Trigger types from Retell AI
4 actions
CRM actions in Zoho CRM
35min
saved per rep per day
Book Free Call → ← All Integrations
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No commitment
30-day support
From $100 setup
Live Field Mapping — Retell AI → Zoho CRM
Syncing
Retell AI
Dialer · AI Voice Agent / Conversation Intelligence
API Key (x-retell-api-key header)
contact_phone
→
Contact.Phone / Lead.Phone
✓
contact_name
→
Contact.Name / Lead.Name
✓
contact_email
→
Contact.Email / Lead.Email
✓
call_direction
→
Activity.Type (Inbound/Outbound)
✓
call_duration
→
Activity.Duration
✓
Zoho CRM
CRM · CRM · Modules · Blueprint
OAuth 2.0
All 13 fields mapped · real time
zero manual entry
Real-time sync

Every call logged.
Automatically.
Before your rep picks up the next one.

The Retell AI webhook fires the instant a call ends. Our integration processes it and updates Zoho CRM — all in under a second. Zero rep involvement.

0%
calls logged automatically
< 0.4s
call end to CRM update
0min
saved per rep per day
0%
recordings in Zoho CRM
Live integration feed — Retell AI → Zoho CRM
Retell AI ⚡ Integration Layer < < 0.4s Zoho CRM ✓
What changes for your team

Your day before. Your day after.

The exact workflow differences between teams using Retell AI + Zoho CRM manually and teams running this integration.

WITHOUT THE INTEGRATION
current state
✗
Retell AI analysis data stays in Retell — CRM has no sentiment/qualification
✗
CRM only updated if sales team manually reviews Retell dashboard
✗
Inbound calls from unknown numbers create no CRM contact
✗
HMAC webhook verification not implemented — security risk
✗
Reps log calls to Zoho manually at end of day — data always stale
WITH THE INTEGRATION
after go-live
✓
call_analyzed fires; sentiment + custom_analysis_data mapped to CRM fields
✓
call_ended + call_analyzed events auto-update CRM — no manual review
✓
from_number triggers CRM contact upsert on every call
✓
x-retell-signature verified on every webhook — production-grade security
✓
Zoho Contact updated on every call end via /crm/v6 — real time
Outcomes that matter

What you actually gain from
Retell AI + Zoho CRM

Not features. Measurable improvements in your sales operation.

Call logging rate
45% 99%
Manual logging captures ~45% of calls. Every call now creates a Zoho CRM activity.
Recordings in CRM
12% 100%
Recording URL mapped to Zoho CRM activity on every Retell AI call end.
Follow-up task creation
58% 100%
Callback dispositions auto-create Zoho CRM tasks. Nothing slips.
Pipeline stage accuracy
62% 100%
Disposition maps to Zoho CRM stage in < 1s — not end of day.
+52%
more CRM contacts from inbound calls
Retell's call_ended webhook fires for every call. Unknown inbound numbers automatically create CRM contacts -- no more missed prospects.
call_ended from_number → contact
< 0.4s
from Retell call end to CRM update
call_analyzed fires with full AI summary, sentiment and custom analysis data. CRM updates before the rep sees the next lead.
call_analyzed call_analysis
6
Retell webhook events mapped to CRM
call_started, call_ended, call_analyzed, transcript_updated, transfer_started -- all 6 events captured and routed to CRM actions.
E01-E05 + T01 all events
Did you know?

What changes when Retell AI + Zoho CRM are connected

These improvements happen automatically — no rep action required after each call.

? Did you know
+52%
more CRM contacts from inbound calls
Retell's call_ended webhook fires for every call. Unknown inbound numbers automatically create CRM contacts -- no more missed prospects.
call_ended from_number → contact
? Did you know
< 0.4s
from Retell call end to CRM update
call_analyzed fires with full AI summary, sentiment and custom analysis data. CRM updates before the rep sees the next lead.
call_analyzed call_analysis
? Did you know
6
Retell webhook events mapped to CRM
call_started, call_ended, call_analyzed, transcript_updated, transfer_started -- all 6 events captured and routed to CRM actions.
E01-E05 + T01 all events
? Did you know
100%
of AI call analyses accessible in CRM
Retell AI analysis (sentiment, custom_analysis_data) maps to CRM fields. Managers review AI insights without leaving the CRM.
call_analysis custom_analysis_data
? Did you know
+29%
more leads converted to contacts
Every "Qualified" disposition triggers a Zoho Lead-to-Contact conversion automatically. No rep manual action needed.
Convert Lead disposition
? Did you know
35 min
saved per rep per day
Zoho manual updates consume ~35 min/day per rep. The integration fires on call end -- rep moves to next call immediately.
call_duration Update Lead
Under the hood

Exactly what happens when a call ends in Retell AI

Every step, every API call, every field. This is how a Retell AI webhook becomes a Zoho CRM record in under a second.

1
Call ends → Retell AI fires webhook
The moment an agent marks the call complete (or it auto-closes), Retell AI fires a POST webhook containing the full call payload.
/v2/create-phone-call
{
  "call_id": "...",
  "agent_name": "...",
  "contact_phone": "...",
  // + 5 more fields
}
2
Payload validated + field-mapped
The integration layer receives the webhook, validates the signature (API Key (x-retell-api-key header)), and maps each Retell AI field to the correct Zoho CRM field — including disposition-to-stage logic.
disposition → deal_stage
recording_url → activity.recording
agent_id → owner_id
contact_phone → contact.phone
3
Zoho CRM API call fires
The integration calls the Zoho CRM API (OAuth 2.0) to update the contact record, log the call activity, set the deal stage, and create a follow-up task if the disposition requires one.
POST /crm/v6/Leads
PUT /crm/v6/Leads/{id}
POST /crm/v6/Contacts
4
Complete. Rep sees nothing — Zoho CRM is already updated.
Total time from call end to CRM update: < 0.4s. Rate limits: Varies by plan. The rep closes Retell AI and moves to the next call. Zoho CRM already has everything.
webhook
call_started
Call initiated
webhook
call_ended
Call terminated -- full metadata available
webhook
call_analyzed
Post-call AI analysis complete (summary, sentiment)
webhook
transcript_updated
Real-time transcript update during active call
webhook
transfer_started
Warm/cold call transfer initiated
polling
Watch Call (Zapier)
Native Zapier trigger -- polls for new processed call records
action
Create Contact
Creates a new contact in Zoho CRM
action
Create Lead
Creates a new lead
action
Create or Update Module Entry
Upsert in any Zoho CRM module
action
Create Deal
Creates a new deal/opportunity
All fields passed on every Retell AI call event:
call_id agent_id call_status call_type from_number to_number transcript recording_url
Connection Details
DialerRetell AI
CRMZoho CRM
Dialer authAPI Key (x-retell-api-key header)
CRM authOAuth 2.0
ZapierAvailable
Delivery5–10 business days
From$100 one-time setup
Best fit for
SaaS companies using Retell AI for inbound lead qualification, contact centres using AI for first-touch outreach before routing to human agents, and teams where AI-generated sentiment and qualification data needs to populate CRM custom properties.
Disposition mapping

What happens in Zoho CRM for every call outcome

Select a disposition to see the exact chain of events that fires in Zoho CRM — automatically.

Retell AI Agent
Interested
sets disposition
Integration Layer
Maps + fires
< 0.4s
Zoho CRM
Move deal stage → Qualified
SQL / Qualified
Retell AI disposition Zoho CRM action Stage
Interested Move deal stage → Qualified SQL / Qualified
Booked / Meeting Set Create calendar event + stage update Meeting Scheduled
Not Interested Update contact status → Disqualified Disqualified
No Answer Re-queue + follow-up task or SMS Attempted (retry)
Voicemail Left Set contact status → Attempted Attempted
Callback Requested Create CRM task → Schedule Callback Callback Scheduled
Wrong Number Flag phone field as invalid Invalid
DNC Requested Set opt-out flag + suppress contact Opted Out
Busy Re-queue with delay timer Re-queue
Zoho CRM uses a module-based structure — Leads, Contacts, Deals, Activities — and its Blueprint and workflow rules only fire correctly when data arrives in real time. Most teams lose deal velocity because dialer dispositions never map to Zoho pipeline stages automatically. The integration writes directly to /crm/v6 and fires Blueprint transitions the moment each call ends.
What teams use this for

Retell AI + Zoho CRM use cases

Specific things teams automate — based on how Retell AI works and what Zoho CRM needs.

✓
Push Retell call_analyzed AI summary and sentiment to CRM contact note
✓
Map Retell custom_analysis_data fields to CRM custom properties on call_analyzed
✓
Create CRM contact when Retell inbound call from unknown number completes
✓
Update CRM deal stage when Retell AI analysis indicates qualified prospect
✓
Store Retell recording URL in CRM activity on call_ended event
✓
Use call_started event to create CRM activity in real time before call ends
✓
Create Zoho Lead when dialer call received for unknown number
✓
Update Zoho Contact call disposition and move deal stage in real time
The build process

From quote to live in 5–10 business days

Everything handled for you. No developer needed. You describe how you work — we build it.

1
Discovery call
30 minutes. We audit your exact Retell AI and Zoho CRM setup — dispositions, pipeline stages, field names, and edge cases. Quote on the same call.
Day 1
2
Field mapping
All fields mapped: Retell AI disposition codes → Zoho CRM stages, recording_url → activity field, agent ID → owner, plus any custom fields you need.
Days 1–2
3
Build & test
We build the integration and test with real call data from your Retell AI account into your Zoho CRM. You verify every field before go-live.
Days 2–8
4
Go live + support
Integration goes live. We monitor for 30 days and fix anything that doesn't work exactly as specified — included at no extra charge.
Day 5–10
Client Results

What Happens When Systems Connect.

Real clients. Real platforms. Real results after we connected their systems.

Live Case Study
Y
Yadel
Founder · mabiat.co
✓ Verified Client
★★★★★
Built us a hotel booking agent using Vapi that handles both texts and calls. Guests enquire about room availability, check inventory and book directly. Everything syncs to Google Sheets in real time — no staff, no manual entry, no double-bookings. Live in under a week.
mabiat.co Vapi AI Google Sheets Live < 1 week
Hotel Booking Flow
📞 Guest SMS or Call Vapi AI Google Sheets
Guest sends SMS or calls Vapi number
AI checks Google Sheets inventory in real time
Booking confirmed + Sheets updated instantly
Zero staff involved — fully automated
What People Are Saying
D
David K.
@davidk_solar
No-answer leads were just dying. Now they get auto-retried + SMS. Recovered 20% in month one.
GHL + CallTools ★★★★★
Y
Yadel
@yadel_mabiat
Hotel booking agent handles texts + calls and pushes reservations to Google Sheets. Live in under a week.
Vapi + Google Sheets ★★★★★
S
Sarah T.
@saraht_salesops
3 admins went back to selling. The Kixie integration handles everything. ROI in week one.
Pipedrive + Kixie ★★★★★
A
Alex M.
@alexm_realestate
Inbound calls get auto-logged, qualified in CRM and pushed to the right agent. Speed to lead cut to 60s.
Zoho + Aircall ★★★★★
N
Nina C.
@nina_growthops
AI agent qualifies inbound leads overnight. Warm handoffs in CRM by morning. Like hiring 3 extra reps.
GHL + Vapi ★★★★★
C
Chris D.
@chrisd_brokerage
Voicemails now trigger automated SMS + re-queue. Nothing falls through the cracks anymore.
Pipedrive + PhoneBurner ★★★★★
D
David K.
@davidk_solar
No-answer leads were just dying. Now they get auto-retried + SMS. Recovered 20% in month one.
GHL + CallTools ★★★★★
Y
Yadel
@yadel_mabiat
Hotel booking agent handles texts + calls and pushes reservations to Google Sheets. Live in under a week.
Vapi + Google Sheets ★★★★★
S
Sarah T.
@saraht_salesops
3 admins went back to selling. The Kixie integration handles everything. ROI in week one.
Pipedrive + Kixie ★★★★★
A
Alex M.
@alexm_realestate
Inbound calls get auto-logged, qualified in CRM and pushed to the right agent. Speed to lead cut to 60s.
Zoho + Aircall ★★★★★
N
Nina C.
@nina_growthops
AI agent qualifies inbound leads overnight. Warm handoffs in CRM by morning. Like hiring 3 extra reps.
GHL + Vapi ★★★★★
C
Chris D.
@chrisd_brokerage
Voicemails now trigger automated SMS + re-queue. Nothing falls through the cracks anymore.
Pipedrive + PhoneBurner ★★★★★
R
Rachel B.
@rachelb_ops
Managers finally have accurate data. Call logs match dialer reports. Forecasting actually works now.
Salesforce + Five9 ★★★★★
T
Tom W.
@tomw_insurtech
Zero manual entry since go-live. Disposition sets in dialer, CRM updates instantly. Team loves it.
HubSpot + JustCall ★★★★★
P
Paul H.
@paulh_bdr
CallTools didn't have Zapier. They built a custom webhook pipeline. Works better than any native integration.
Salesforce + CallTools ★★★★★
L
Laura K.
@laurak_saas
Cold email reply hits "Interested" → dialer campaign in 60 seconds. The loop is finally closed.
HubSpot + Instantly ★★★★★
B
Ben R.
@benr_revteam
VICIdial was a nightmare to integrate. They sorted the webhook pipeline, AGI scripts, everything. Solid.
Zoho + VICIdial ★★★★★
O
Omar F.
@omarf_founder
Gong transcripts automatically pushed to HubSpot as call notes. Reps never need to write a recap again.
HubSpot + Gong ★★★★★
R
Rachel B.
@rachelb_ops
Managers finally have accurate data. Call logs match dialer reports. Forecasting actually works now.
Salesforce + Five9 ★★★★★
T
Tom W.
@tomw_insurtech
Zero manual entry since go-live. Disposition sets in dialer, CRM updates instantly. Team loves it.
HubSpot + JustCall ★★★★★
P
Paul H.
@paulh_bdr
CallTools didn't have Zapier. They built a custom webhook pipeline. Works better than any native integration.
Salesforce + CallTools ★★★★★
L
Laura K.
@laurak_saas
Cold email reply hits "Interested" → dialer campaign in 60 seconds. The loop is finally closed.
HubSpot + Instantly ★★★★★
B
Ben R.
@benr_revteam
VICIdial was a nightmare to integrate. They sorted the webhook pipeline, AGI scripts, everything. Solid.
Zoho + VICIdial ★★★★★
O
Omar F.
@omarf_founder
Gong transcripts automatically pushed to HubSpot as call notes. Reps never need to write a recap again.
HubSpot + Gong ★★★★★
FAQ

Common questions about the
Retell AI + Zoho CRM integration.

Most builds are live in 5–10 business days from the discovery call. Simple setups with standard dispositions can be done in under a week. More complex builds — custom pipeline stages, multi-user routing, conditional logic — may take the full 10 days.
Yes. The integration fires within seconds of each call ending using webhooks from Retell AI and the Zoho CRM API. Typical sync time is < 0.4s from call end to CRM record updated.
Disposition, recording URL, agent identity, call duration, notes, and any custom fields you specify — all mapped to the correct Zoho CRM fields. You control the mapping during the field-mapping step.
Zapier works for simple triggers but gives no control over field-level mapping, disposition logic, or recording attachment. A direct API build is recommended for anything beyond basic one-way logging.
Retell AI fires an end-of-call webhook with the full conversation transcript, AI-generated summary, structured analysis, recording URL and cost. The integration captures this and maps it to Zoho CRM fields.
That's the default case. We map your exact disposition codes to your exact Zoho CRM pipeline stages — whatever you've named them. No preset templates to conform to.
The one-time setup fee (from $100) covers the build, end-to-end testing with real data, and 30 days of post-launch support. No per-call or per-record fees.
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Taking quotes now for Retell AI + Zoho CRM

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Integrations as low as $100 setup · Monthly from $50/mo
Before you go

See what Zoho CRM + Retell AI teams get

Every call logged automatically. Every recording in Zoho CRM. Zero manual entry.

+52%
more CRM contacts…
< 0.4s
from Retell call …
6
Retell webhook ev…
100%
of AI call analys…

Want these results? Book a free 30-min call — we'll audit your Retell AI and Zoho CRM setup and give you a quote on the same call.

30-min call
Free quote same day
No commitment