Live in 5–10 business days

Orum + Zoho CRM
Integrated Directly.
No Zapier. No delays.

Orum is an AI parallel dialer that connects reps only when a human answers. It has native bidirectional sync with Salesforce and HubSpot — but for all other CRMs, the integration captures the call_completed and disposit…

Technical noteOrum has no Zapier integration. Connections use the Orum webhook system (call_completed, call_voicemail, disposition_logged) and REST API. Orum's native Salesforce and HubSpot sync covers those CRMs — use the custom integration for all others. High-volume teams should implement queuing to stay within CRM API rate limits.
3 events
Trigger types from Orum
4 actions
CRM actions in Zoho CRM
35min
saved per rep per day
Book Free Call → ← All Integrations
Free quote in 24h
No commitment
30-day support
From $100 setup
Live Field Mapping — Orum → Zoho CRM
Syncing
Orum
Dialer · AI Parallel Dialer
API Key / OAuth
contact_phone
→
Contact.Phone / Lead.Phone
✓
contact_name
→
Contact.Name / Lead.Name
✓
contact_email
→
Contact.Email / Lead.Email
✓
call_direction
→
Activity.Type (Inbound/Outbound)
✓
call_duration
→
Activity.Duration
✓
Zoho CRM
CRM · CRM · Modules · Blueprint
OAuth 2.0
All 13 fields mapped · real time
zero manual entry
Real-time sync

Every call logged.
Automatically.
Before your rep picks up the next one.

The Orum webhook fires the instant a call ends. Our integration processes it and updates Zoho CRM — all in under a second. Zero rep involvement.

0%
calls logged automatically
< 0.8s
call end to CRM update
0min
saved per rep per day
0%
recordings in Zoho CRM
Live integration feed — Orum → Zoho CRM
Orum ⚡ Integration Layer < < 0.8s Zoho CRM ✓
What changes for your team

Your day before. Your day after.

The exact workflow differences between teams using Orum + Zoho CRM manually and teams running this integration.

WITHOUT THE INTEGRATION
current state
✗
Orum parallel dials completing — non-native CRM never sees results
✗
Disposition_logged in Orum — CRM pipeline stage stays unchanged
✗
Voicemails in Orum — CRM has no record or follow-up task
✗
High-volume parallel dials (200+/day) — manual CRM update impossible
✗
Reps log calls to Zoho manually at end of day — data always stale
WITH THE INTEGRATION
after go-live
✓
call_completed maps to CRM on every human-answered Orum call
✓
disposition_logged fires CRM stage update < 1s via webhook
✓
call_voicemail creates CRM task immediately on every voicemail
✓
Integration handles burst volume — every call logged automatically
✓
Zoho Contact updated on every call end via /crm/v6 — real time
Outcomes that matter

What you actually gain from
Orum + Zoho CRM

Not features. Measurable improvements in your sales operation.

Call logging rate
60% 99%
Manual logging captures ~60% of calls. Every call now creates a Zoho CRM activity.
Recordings in CRM
12% 100%
Recording URL mapped to Zoho CRM activity on every Orum call end.
Follow-up task creation
58% 100%
Callback dispositions auto-create Zoho CRM tasks. Nothing slips.
Pipeline stage accuracy
62% 100%
Disposition maps to Zoho CRM stage in < 1s — not end of day.
+29%
more leads converted to contacts
Every "Qualified" disposition triggers a Zoho Lead-to-Contact conversion automatically. No rep manual action needed.
Convert Lead disposition
35 min
saved per rep per day
Zoho manual updates consume ~35 min/day per rep. The integration fires on call end -- rep moves to next call immediately.
call_duration Update Lead
99%
call logging rate in Zoho
Without integration ~40% of calls are never logged in Zoho. Webhooks ensure every call creates a Zoho activity.
recording_url Create Note
Did you know?

What changes when Orum + Zoho CRM are connected

These improvements happen automatically — no rep action required after each call.

? Did you know
+29%
more leads converted to contacts
Every "Qualified" disposition triggers a Zoho Lead-to-Contact conversion automatically. No rep manual action needed.
Convert Lead disposition
? Did you know
35 min
saved per rep per day
Zoho manual updates consume ~35 min/day per rep. The integration fires on call end -- rep moves to next call immediately.
call_duration Update Lead
? Did you know
99%
call logging rate in Zoho
Without integration ~40% of calls are never logged in Zoho. Webhooks ensure every call creates a Zoho activity.
recording_url Create Note
? Did you know
4×
faster Zoho workflow triggers
Real-time contact updates mean Zoho Blueprint and workflow rules fire immediately on every call end.
Update Lead Zoho Blueprint
Under the hood

Exactly what happens when a call ends in Orum

Every step, every API call, every field. This is how a Orum webhook becomes a Zoho CRM record in under a second.

1
Call ends → Orum fires webhook
The moment an agent marks the call complete (or it auto-closes), Orum fires a POST webhook containing the full call payload.
/webhook/call_completed
{
  "call_id": "...",
  "agent_name": "...",
  "contact_phone": "...",
  // + 5 more fields
}
2
Payload validated + field-mapped
The integration layer receives the webhook, validates the signature (API Key / OAuth), and maps each Orum field to the correct Zoho CRM field — including disposition-to-stage logic.
disposition → deal_stage
recording_url → activity.recording
agent_id → owner_id
contact_phone → contact.phone
3
Zoho CRM API call fires
The integration calls the Zoho CRM API (OAuth 2.0) to update the contact record, log the call activity, set the deal stage, and create a follow-up task if the disposition requires one.
POST /crm/v6/Leads
PUT /crm/v6/Leads/{id}
POST /crm/v6/Contacts
4
Complete. Rep sees nothing — Zoho CRM is already updated.
Total time from call end to CRM update: < 0.8s. Rate limits: Varies by plan. The rep closes Orum and moves to the next call. Zoho CRM already has everything.
webhook
call_completed
Call session ended with metadata
webhook
call_voicemail
Voicemail left for prospect
webhook
disposition_logged
Rep logs disposition post-call
action
Create Contact
Creates a new contact in Zoho CRM
action
Create Lead
Creates a new lead
action
Create or Update Module Entry
Upsert in any Zoho CRM module
action
Create Deal
Creates a new deal/opportunity
All fields passed on every Orum call event:
call_id prospect_name prospect_phone rep_name call_outcome disposition call_duration notes
Connection Details
DialerOrum
CRMZoho CRM
Dialer authAPI Key / OAuth
CRM authOAuth 2.0
ZapierNot available — direct API
Delivery5–10 business days
From$100 one-time setup
Best fit for
Enterprise and mid-market SDR teams running 200+ dials per day per rep using Orum's AI parallel dialler for outbound prospecting. Strong fit for teams whose CRM is not Salesforce or HubSpot — Zoho, Pipedrive, GoHighLevel, Monday, etc.
Disposition mapping

What happens in Zoho CRM for every call outcome

Select a disposition to see the exact chain of events that fires in Zoho CRM — automatically.

Orum Agent
Interested
sets disposition
Integration Layer
Maps + fires
< 0.8s
Zoho CRM
Move deal stage → Qualified
SQL / Qualified
Orum disposition Zoho CRM action Stage
Interested Move deal stage → Qualified SQL / Qualified
Booked / Meeting Set Create calendar event + stage update Meeting Scheduled
Not Interested Update contact status → Disqualified Disqualified
No Answer Re-queue + follow-up task or SMS Attempted (retry)
Voicemail Left Set contact status → Attempted Attempted
Callback Requested Create CRM task → Schedule Callback Callback Scheduled
Wrong Number Flag phone field as invalid Invalid
DNC Requested Set opt-out flag + suppress contact Opted Out
Busy Re-queue with delay timer Re-queue
Zoho CRM uses a module-based structure — Leads, Contacts, Deals, Activities — and its Blueprint and workflow rules only fire correctly when data arrives in real time. Most teams lose deal velocity because dialer dispositions never map to Zoho pipeline stages automatically. The integration writes directly to /crm/v6 and fires Blueprint transitions the moment each call ends.
What teams use this for

Orum + Zoho CRM use cases

Specific things teams automate — based on how Orum works and what Zoho CRM needs.

✓
Log Orum call_completed event to CRM contact with full metadata on every human-answered call
✓
Map Orum disposition to CRM pipeline stage on disposition_logged event
✓
Create CRM follow-up task when Orum call_voicemail event fires
✓
Sync Orum recording URL to CRM activity on every answered call
✓
Create CRM deal when Orum call indicates qualified or interested prospect
✓
Update CRM lead stage in real time as Orum parallel dial sessions run
✓
Create Zoho Lead when dialer call received for unknown number
✓
Update Zoho Contact call disposition and move deal stage in real time
The build process

From quote to live in 5–10 business days

Everything handled for you. No developer needed. You describe how you work — we build it.

1
Discovery call
30 minutes. We audit your exact Orum and Zoho CRM setup — dispositions, pipeline stages, field names, and edge cases. Quote on the same call.
Day 1
2
Field mapping
All fields mapped: Orum disposition codes → Zoho CRM stages, recording_url → activity field, agent ID → owner, plus any custom fields you need.
Days 1–2
3
Build & test
We build the integration and test with real call data from your Orum account into your Zoho CRM. You verify every field before go-live.
Days 2–8
4
Go live + support
Integration goes live. We monitor for 30 days and fix anything that doesn't work exactly as specified — included at no extra charge.
Day 5–10
Client Results

What Happens When Systems Connect.

Real clients. Real platforms. Real results after we connected their systems.

Live Case Study
Y
Yadel
Founder · mabiat.co
✓ Verified Client
★★★★★
Built us a hotel booking agent using Vapi that handles both texts and calls. Guests enquire about room availability, check inventory and book directly. Everything syncs to Google Sheets in real time — no staff, no manual entry, no double-bookings. Live in under a week.
mabiat.co Vapi AI Google Sheets Live < 1 week
Hotel Booking Flow
📞 Guest SMS or Call Vapi AI Google Sheets
Guest sends SMS or calls Vapi number
AI checks Google Sheets inventory in real time
Booking confirmed + Sheets updated instantly
Zero staff involved — fully automated
What People Are Saying
D
David K.
@davidk_solar
No-answer leads were just dying. Now they get auto-retried + SMS. Recovered 20% in month one.
GHL + CallTools ★★★★★
Y
Yadel
@yadel_mabiat
Hotel booking agent handles texts + calls and pushes reservations to Google Sheets. Live in under a week.
Vapi + Google Sheets ★★★★★
S
Sarah T.
@saraht_salesops
3 admins went back to selling. The Kixie integration handles everything. ROI in week one.
Pipedrive + Kixie ★★★★★
A
Alex M.
@alexm_realestate
Inbound calls get auto-logged, qualified in CRM and pushed to the right agent. Speed to lead cut to 60s.
Zoho + Aircall ★★★★★
N
Nina C.
@nina_growthops
AI agent qualifies inbound leads overnight. Warm handoffs in CRM by morning. Like hiring 3 extra reps.
GHL + Vapi ★★★★★
C
Chris D.
@chrisd_brokerage
Voicemails now trigger automated SMS + re-queue. Nothing falls through the cracks anymore.
Pipedrive + PhoneBurner ★★★★★
D
David K.
@davidk_solar
No-answer leads were just dying. Now they get auto-retried + SMS. Recovered 20% in month one.
GHL + CallTools ★★★★★
Y
Yadel
@yadel_mabiat
Hotel booking agent handles texts + calls and pushes reservations to Google Sheets. Live in under a week.
Vapi + Google Sheets ★★★★★
S
Sarah T.
@saraht_salesops
3 admins went back to selling. The Kixie integration handles everything. ROI in week one.
Pipedrive + Kixie ★★★★★
A
Alex M.
@alexm_realestate
Inbound calls get auto-logged, qualified in CRM and pushed to the right agent. Speed to lead cut to 60s.
Zoho + Aircall ★★★★★
N
Nina C.
@nina_growthops
AI agent qualifies inbound leads overnight. Warm handoffs in CRM by morning. Like hiring 3 extra reps.
GHL + Vapi ★★★★★
C
Chris D.
@chrisd_brokerage
Voicemails now trigger automated SMS + re-queue. Nothing falls through the cracks anymore.
Pipedrive + PhoneBurner ★★★★★
R
Rachel B.
@rachelb_ops
Managers finally have accurate data. Call logs match dialer reports. Forecasting actually works now.
Salesforce + Five9 ★★★★★
T
Tom W.
@tomw_insurtech
Zero manual entry since go-live. Disposition sets in dialer, CRM updates instantly. Team loves it.
HubSpot + JustCall ★★★★★
P
Paul H.
@paulh_bdr
CallTools didn't have Zapier. They built a custom webhook pipeline. Works better than any native integration.
Salesforce + CallTools ★★★★★
L
Laura K.
@laurak_saas
Cold email reply hits "Interested" → dialer campaign in 60 seconds. The loop is finally closed.
HubSpot + Instantly ★★★★★
B
Ben R.
@benr_revteam
VICIdial was a nightmare to integrate. They sorted the webhook pipeline, AGI scripts, everything. Solid.
Zoho + VICIdial ★★★★★
O
Omar F.
@omarf_founder
Gong transcripts automatically pushed to HubSpot as call notes. Reps never need to write a recap again.
HubSpot + Gong ★★★★★
R
Rachel B.
@rachelb_ops
Managers finally have accurate data. Call logs match dialer reports. Forecasting actually works now.
Salesforce + Five9 ★★★★★
T
Tom W.
@tomw_insurtech
Zero manual entry since go-live. Disposition sets in dialer, CRM updates instantly. Team loves it.
HubSpot + JustCall ★★★★★
P
Paul H.
@paulh_bdr
CallTools didn't have Zapier. They built a custom webhook pipeline. Works better than any native integration.
Salesforce + CallTools ★★★★★
L
Laura K.
@laurak_saas
Cold email reply hits "Interested" → dialer campaign in 60 seconds. The loop is finally closed.
HubSpot + Instantly ★★★★★
B
Ben R.
@benr_revteam
VICIdial was a nightmare to integrate. They sorted the webhook pipeline, AGI scripts, everything. Solid.
Zoho + VICIdial ★★★★★
O
Omar F.
@omarf_founder
Gong transcripts automatically pushed to HubSpot as call notes. Reps never need to write a recap again.
HubSpot + Gong ★★★★★
FAQ

Common questions about the
Orum + Zoho CRM integration.

Most builds are live in 5–10 business days from the discovery call. Simple setups with standard dispositions can be done in under a week. More complex builds — custom pipeline stages, multi-user routing, conditional logic — may take the full 10 days.
Yes. The integration fires within seconds of each call ending using webhooks from Orum and the Zoho CRM API. Typical sync time is < 0.8s from call end to CRM record updated.
Disposition, recording URL, agent identity, call duration, notes, and any custom fields you specify — all mapped to the correct Zoho CRM fields. You control the mapping during the field-mapping step.
Orum has no native Zapier integration. This build uses Orum's REST API and webhook system directly — giving you full field-level control, conditional logic and two-way sync.
That's the default case. We map your exact disposition codes to your exact Zoho CRM pipeline stages — whatever you've named them. No preset templates to conform to.
The one-time setup fee (from $100) covers the build, end-to-end testing with real data, and 30 days of post-launch support. No per-call or per-record fees.
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Taking quotes now for Orum + Zoho CRM

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Before you go

See what Zoho CRM + Orum teams get

Every call logged automatically. Every recording in Zoho CRM. Zero manual entry.

+29%
more leads conver…
35 min
saved per rep per…
99%
call logging rate…
4×
faster Zoho workf…

Want these results? Book a free 30-min call — we'll audit your Orum and Zoho CRM setup and give you a quote on the same call.

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