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Integration · Orum to Apollo.io

Orum and Apollo integration

Apollo is where many SDR teams find people and phone numbers. Orum is a parallel dialer that turns those numbers into conversations. The link between them decides two things: how many real conversations you get, and how many Apollo credits you burn getting there. We set it up so both go the right way. One-time setup, no monthly fee from us.

  • From $100, one-time setup
  • No monthly fees from us
  • Tested on your own calls before go-live
Get a written scope
Orum Apollo.io

One call ends in Orum. In Apollo.io:

  1. Contacts chosen in ApolloBy list, sequence step or score
  2. Dialled in OrumSeveral lines at once
  3. Conversations back on the contactOutcome and next step in Apollo
One-time setup
From $100
Monthly fee from us
$0
Working days to a written scope
2
Working days to build and test
5–10

Get a fixed price for Orum + Apollo.io

One-time setup, no monthly fees. Tell us where to send it and we reply within 2 working days.

or

Parallel dialling eats phone numbers

Orum calls several people at once, so a rep can get through a long list in an hour. That speed exposes the list. Wrong numbers, switchboards and stale mobiles waste lines, and revealing numbers in Apollo usually costs credits, so a careless setup spends credits on people nobody should call.

We decide upstream which Apollo contacts are worth a number, such as those in an active sequence, who match your ideal customer, or who opened or replied. Only those flow into Orum. After the session, connected conversations and their outcomes go back to Apollo, and numbers that turned out wrong are marked so nobody dials them again.

  • SDR teams prospecting in ApolloFocused call blocks from the right Apollo lists.
  • Sales ops watching credit spendPhone numbers revealed only for contacts worth calling.
  • ManagersConversations and meetings per rep visible in Apollo.

What we connect between Orum and Apollo.io

A typical setup. We adjust each line to how your team uses Orum and Apollo.io.

When this happensThis is what you get
An agreed Apollo list or sequence stepAn Orum call list
A connected conversationThe outcome on the Apollo contact
A meeting bookedThe contact moved on in the sequence, as agreed
A wrong or dead numberFlagged in Apollo so it is not called again
Unanswered dialsKept in Orum, not cluttering Apollo

Field mapping, event by event

Each Orum event and exactly what it writes in Apollo.io. Pick an event to see its fields.

1. Trigger · Orum When a call ends Every call made or received in Orum
2. Action · Apollo.io Log the call record In Apollo.io, on the contact — Where your team already works
Apollo.io field Mapped from What happens
Activity date Call time15 Sep, 4:00 pm Shown in your time zone
Call length Call length3 min 04 s Stored the way Apollo.io expects
Call outcome Call outcomeInterested Matched to your own list of outcomes
Recording Call recordingPlayable audio Added once the file is ready
Call notes Call notesAsked for pricing Saved as note text
Owner Rep nameMaria Lopez Matched to the same person in Apollo.io
Contact Matched by phone number+1 415 555 0142 A new contact is created only if none match
1. Trigger · Orum When an outcome is set A rep marks how the call went
2. Action · Apollo.io Update the account In Apollo.io — Moves one record, not all of them
Apollo.io field Mapped from What happens
Which account Most recent open accountNorthwind — 12 seats On the matching contact, owned by the rep on the call
Stage Call outcomeInterested Looked up in the outcome-to-stage list we agree with you
1. Trigger · Orum When a voicemail is left Nobody picked up in time
2. Action · Apollo.io Create a task In Apollo.io, for the contact owner — A call-back nobody forgets
Apollo.io field Mapped from What happens
Title Caller number+1 415 555 0142 “Call back” plus the contact name, or the number if unknown
Due Your follow-up windowWithin 1 hour Set to how fast your team calls back
Assigned to Contact ownerMaria Lopez Falls back to the rep who was on the line

Sample values are made up. The exact fields are agreed with you in your scope.

A one-time setup, not a monthly middleware bill

We are not a middleware. We plan the connection, set it up, test it on your calls and hand it over.

Web Repay integration setup Middleware subscription
What you pay One-time setup, from $100 (one-off) A monthly plan, often priced by tasks or operations
As call volume grows The same price, no per-task charges Costs rise with every call that syncs
Who builds and tests it We do, on your own Orum calls Your team builds and maintains every step
Where it runs In your own Orum and Apollo.io accounts, documented Inside the middleware vendor’s platform
When something changes Additional support as needed, when you request it Your team fixes the broken steps

Where a small connector layer is the most reliable route, we say so in your written scope, set it up in your own account and choose the option with the lowest running cost.

Where Orum and Apollo.io setups usually go wrong

Credits spent on the wrong people

We agree who earns a phone number reveal before anything is automated.

Number quality

Mobiles and direct lines connect far more than switchboards. We prefer them in the list.

Reps and owners

Each Orum user mapped to their Apollo user.

Calling rules

Parallel dialling has local rules on hours and abandoned calls. We check your settings.

How we set it up

  1. 1

    Agree lists and spend

    Which contacts go to Orum and when numbers are revealed. Written scope, fixed one-time price.

  2. 2

    Access

    Admin access to Apollo and Orum.

  3. 3

    Connect and test

    A test call block run end to end.

  4. 4

    Handover

    A short note for SDRs and sales ops.

Agent on a headset working at a computer
Test call passedEvery field in the table checked LiveWatched for the first week

What it costs

From $100 one-time setup

Starting price for connecting Orum and Apollo.io, built and tested. Larger mappings get a fixed quote in writing before we start.

No monthly fee from us. Additional support is available as needed, whenever you request it.

Get a written scope

Tell us what should happen in Apollo.io when a call ends. We reply within 2 working days.

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10 checks to make sure your website, CRM and dialer really are passing information between them.

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From the blog

Further reading

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Questions about Orum and Apollo.io

Is Orum a parallel dialer for Apollo?

Orum is a parallel dialer that works with CRMs and prospecting tools. We connect it to Apollo so lists and outcomes move between them.

Will this use up our Apollo credits?

Only as agreed. We limit number reveals to contacts that meet your rules, instead of revealing everyone on a list.

Is there a monthly fee?

No. You pay once for the setup.

Can outcomes also go to our CRM?

Yes. If Apollo syncs to your CRM, or Orum connects to it directly, we set that up too.

Related

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Thirty minutes on how your team uses Orum and Apollo.io. You leave knowing what we would build and what it would cost.

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Colleagues working together in an office
Call ended03:04 · inbound Conversation: BookedBad number flagged Call-back taskAssigned to the contact owner