Live in 5–10 business days
Every Bland AI Call
Logged in < 1s.
No rep involvement.
Bland AI makes outbound AI phone calls at scale — the POST_CALL_DATA webhook fires when a human answers and the call ends (voicemail and missed calls do not trigger it). The payload includes full transcript, AI analysis…
Technical noteBland's POST_CALL_DATA webhook only fires when a human answers — voicemail and missed calls produce no webhook. Requests are authenticated via Bearer Token in the Authorization header. The analysis field contains structured JSON answers to custom questions defined in your Bland pathway — these map directly to CRM custom properties.
1 events
Trigger types from Bland AI
2 actions
CRM actions in Close CRM
42min
saved per rep per day
Free quote in 24h
No commitment
30-day support
From $100 setup
Live Field Mapping — Bland AI → Close CRM
Syncing
Bland AI
Dialer · AI Outbound Phone Calls
API Key (Authorization header)
contact_phone
→
Contact.Phone / Lead.Phone
✓
contact_name
→
Contact.Name / Lead.Name
✓
contact_email
→
Contact.Email / Lead.Email
✓
call_direction
→
Activity.Type (Inbound/Outbound)
✓
call_duration
→
Activity.Duration
✓
Close CRM
CRM · Built-in Dialer · Sequences
API Key
All 13 fields mapped · real time
zero manual entry
Real-time sync
Every call logged.
Automatically.
Before your rep picks up the next one.
The Bland AI webhook fires the instant a call ends. Our integration processes it and updates Close CRM — all in under a second. Zero rep involvement.
0%
calls logged automatically
< 1s
call end to CRM update
0min
saved per rep per day
0%
recordings in Close CRM
Live integration feed — Bland AI → Close CRM
What changes for your team
Your day before. Your day after.
The exact workflow differences between teams using Bland AI + Close CRM manually and teams running this integration.
WITHOUT THE INTEGRATION
current state
500 Bland AI calls/day; outcomes reviewed manually from Bland dashboard
AI analysis answers stay in Bland — CRM has no qualification data
Agency spends 8h/week manually updating client CRMs from Bland data
Only answered calls captured (voicemail = no data)
WITH THE INTEGRATION
after go-live
Every answered call outcome pushed to CRM — pipeline auto-populated
Analysis fields map to CRM custom properties on every call
Direct Bland→CRM sync — client sees live pipeline in real time
Every human-answered call fully logged — as Bland intended
Did you know?
What changes when Bland AI + Close CRM are connected
These improvements happen automatically — no rep action required after each call.
? Did you know
∞
concurrent AI calls handled
Bland AI scales to unlimited parallel calls. The integration captures every outcome in your CRM -- no rep involvement at any scale.
POST_CALL_DATA webhook
transcript
? Did you know
< 0.5s
from call end to CRM record created
Bland POSTs the full call payload when a human answers and the call ends. CRM record is created before the prospect's phone is back in their pocket.
external_webhook_url
call_length
? Did you know
100%
of AI call analyses in CRM
Bland's AI analysis (structured answers to your custom questions) maps directly to CRM fields -- qualification score, objection, intent.
analysis
custom question mapping
? Did you know
10×
more outbound calls per day vs human
AI handles the volume. Every AI-qualified lead becomes actionable in your CRM instantly -- human team only handles warm prospects.
answered_by
recording_url
Under the hood
Exactly what happens when a call ends in Bland AI
Every step, every API call, every field. This is how a Bland AI webhook becomes a Close CRM record in under a second.
1
Call ends → Bland AI fires webhook
The moment an agent marks the call complete (or it auto-closes), Bland AI fires a POST webhook containing the full call payload.
/v1/calls
{
"call_id": "...",
"agent_name": "...",
"contact_phone": "...",
// + 5 more fields
}
{
"call_id": "...",
"agent_name": "...",
"contact_phone": "...",
// + 5 more fields
}
2
Payload validated + field-mapped
The integration layer receives the webhook, validates the signature (API Key (Authorization header)), and maps each Bland AI field to the correct Close CRM field — including disposition-to-stage logic.
disposition → deal_stage
recording_url → activity.recording
agent_id → owner_id
contact_phone → contact.phone
recording_url → activity.recording
agent_id → owner_id
contact_phone → contact.phone
3
Close CRM API call fires
The integration calls the Close CRM API (API Key) to update the contact record, log the call activity, set the deal stage, and create a follow-up task if the disposition requires one.
POST /api/v1/lead/
POST /api/v1/activity/call/
POST /api/v1/activity/call/
4
Complete. Rep sees nothing — Close CRM is already updated.
Total time from call end to CRM update: < 1s. Rate limits: 100 req/s burst. The rep closes Bland AI and moves to the next call. Close CRM already has everything.
webhook
Call Ended (Webhook POST)
Bland POSTs full call data to your external_webhook_url on call completion
action
Create Lead
Creates a new lead (company + contacts)
action
Create Call Activity
Logs a call on a lead
All fields passed on every Bland AI call event:
call_id
to
from
status
transcript
analysis
recording_url
call_length
Connection Details
DialerBland AI
CRMClose CRM
Dialer authAPI Key (Authorization header)
CRM authAPI Key
ZapierAvailable
Delivery5–10 business days
From$100 one-time setup
Best fit for
Outbound sales teams running 500+ AI calls per day, appointment-setting agencies using Bland for client outreach, and companies using AI calling for lead qualification before human reps take over.
Disposition mapping
What happens in Close CRM for every call outcome
Select a disposition to see the exact chain of events that fires in Close CRM — automatically.
Bland AI Agent
Interested
sets disposition
Integration Layer
Maps + fires
< 1s
Close CRM
Move deal stage → Qualified
SQL / Qualified
| Bland AI disposition | Close CRM action | Stage |
|---|---|---|
| Interested | Move deal stage → Qualified | SQL / Qualified |
| Booked / Meeting Set | Create calendar event + stage update | Meeting Scheduled |
| Not Interested | Update contact status → Disqualified | Disqualified |
| No Answer | Re-queue + follow-up task or SMS | Attempted (retry) |
| Voicemail Left | Set contact status → Attempted | Attempted |
| Callback Requested | Create CRM task → Schedule Callback | Callback Scheduled |
| Wrong Number | Flag phone field as invalid | Invalid |
| DNC Requested | Set opt-out flag + suppress contact | Opted Out |
| Busy | Re-queue with delay timer | Re-queue |
Sales teams using Bland AI alongside Close CRM without an integration spend an average of 35–50 minutes per rep per day on manual call logging. At 8 reps, that's 28+ hours per week lost to data entry. Manually logged data is also incomplete — reps forget calls, mistype dispositions, skip recordings.
What teams use this for
Bland AI + Close CRM use cases
Specific things teams automate — based on how Bland AI works and what Close CRM needs.
✓
Create CRM contact and activity when Bland POST_CALL_DATA fires on human-answered call✓
Map Bland AI analysis answers (Was prospect interested? Did they book?) to CRM fields✓
Push Bland call transcript to CRM contact note on every answered call✓
Trigger CRM deal creation when Bland AI analysis indicates qualified prospect✓
Store Bland recording URL in CRM activity on every answered call✓
Fire CRM follow-up task when Bland analysis indicates callback requested✓
Log external call as Close CRM Call Activity✓
Create task when call dispositionedThe build process
From quote to live in 5–10 business days
Everything handled for you. No developer needed. You describe how you work — we build it.
1
Discovery call
30 minutes. We audit your exact Bland AI and Close CRM setup — dispositions, pipeline stages, field names, and edge cases. Quote on the same call.
Day 1
2
Field mapping
All fields mapped: Bland AI disposition codes → Close CRM stages, recording_url → activity field, agent ID → owner, plus any custom fields you need.
Days 1–2
3
Build & test
We build the integration and test with real call data from your Bland AI account into your Close CRM. You verify every field before go-live.
Days 2–8
4
Go live + support
Integration goes live. We monitor for 30 days and fix anything that doesn't work exactly as specified — included at no extra charge.
Day 5–10
Client Results
What Happens When Systems Connect.
Real clients. Real platforms. Real results after we connected their systems.
Live Case Study
Y
Yadel
Founder · mabiat.co
✓ Verified Client
★★★★★
Built us a hotel booking agent using Vapi that handles both texts and calls. Guests enquire about room availability, check inventory and book directly. Everything syncs to Google Sheets in real time — no staff, no manual entry, no double-bookings. Live in under a week.
Hotel Booking Flow
Guest sends SMS or calls Vapi number
AI checks Google Sheets inventory in real time
Booking confirmed + Sheets updated instantly
Zero staff involved — fully automated
What People Are Saying
D
David K.
@davidk_solar
No-answer leads were just dying. Now they get auto-retried + SMS. Recovered 20% in month one.
GHL + CallTools
★★★★★
Y
Yadel
@yadel_mabiat
Hotel booking agent handles texts + calls and pushes reservations to Google Sheets. Live in under a week.
Vapi + Google Sheets
★★★★★
S
Sarah T.
@saraht_salesops
3 admins went back to selling. The Kixie integration handles everything. ROI in week one.
Pipedrive + Kixie
★★★★★
A
Alex M.
@alexm_realestate
Inbound calls get auto-logged, qualified in CRM and pushed to the right agent. Speed to lead cut to 60s.
Zoho + Aircall
★★★★★
N
Nina C.
@nina_growthops
AI agent qualifies inbound leads overnight. Warm handoffs in CRM by morning. Like hiring 3 extra reps.
GHL + Vapi
★★★★★
C
Chris D.
@chrisd_brokerage
Voicemails now trigger automated SMS + re-queue. Nothing falls through the cracks anymore.
Pipedrive + PhoneBurner
★★★★★
D
David K.
@davidk_solar
No-answer leads were just dying. Now they get auto-retried + SMS. Recovered 20% in month one.
GHL + CallTools
★★★★★
Y
Yadel
@yadel_mabiat
Hotel booking agent handles texts + calls and pushes reservations to Google Sheets. Live in under a week.
Vapi + Google Sheets
★★★★★
S
Sarah T.
@saraht_salesops
3 admins went back to selling. The Kixie integration handles everything. ROI in week one.
Pipedrive + Kixie
★★★★★
A
Alex M.
@alexm_realestate
Inbound calls get auto-logged, qualified in CRM and pushed to the right agent. Speed to lead cut to 60s.
Zoho + Aircall
★★★★★
N
Nina C.
@nina_growthops
AI agent qualifies inbound leads overnight. Warm handoffs in CRM by morning. Like hiring 3 extra reps.
GHL + Vapi
★★★★★
C
Chris D.
@chrisd_brokerage
Voicemails now trigger automated SMS + re-queue. Nothing falls through the cracks anymore.
Pipedrive + PhoneBurner
★★★★★
R
Rachel B.
@rachelb_ops
Managers finally have accurate data. Call logs match dialer reports. Forecasting actually works now.
Salesforce + Five9
★★★★★
T
Tom W.
@tomw_insurtech
Zero manual entry since go-live. Disposition sets in dialer, CRM updates instantly. Team loves it.
HubSpot + JustCall
★★★★★
P
Paul H.
@paulh_bdr
CallTools didn't have Zapier. They built a custom webhook pipeline. Works better than any native integration.
Salesforce + CallTools
★★★★★
L
Laura K.
@laurak_saas
Cold email reply hits "Interested" → dialer campaign in 60 seconds. The loop is finally closed.
HubSpot + Instantly
★★★★★
B
Ben R.
@benr_revteam
VICIdial was a nightmare to integrate. They sorted the webhook pipeline, AGI scripts, everything. Solid.
Zoho + VICIdial
★★★★★
O
Omar F.
@omarf_founder
Gong transcripts automatically pushed to HubSpot as call notes. Reps never need to write a recap again.
HubSpot + Gong
★★★★★
R
Rachel B.
@rachelb_ops
Managers finally have accurate data. Call logs match dialer reports. Forecasting actually works now.
Salesforce + Five9
★★★★★
T
Tom W.
@tomw_insurtech
Zero manual entry since go-live. Disposition sets in dialer, CRM updates instantly. Team loves it.
HubSpot + JustCall
★★★★★
P
Paul H.
@paulh_bdr
CallTools didn't have Zapier. They built a custom webhook pipeline. Works better than any native integration.
Salesforce + CallTools
★★★★★
L
Laura K.
@laurak_saas
Cold email reply hits "Interested" → dialer campaign in 60 seconds. The loop is finally closed.
HubSpot + Instantly
★★★★★
B
Ben R.
@benr_revteam
VICIdial was a nightmare to integrate. They sorted the webhook pipeline, AGI scripts, everything. Solid.
Zoho + VICIdial
★★★★★
O
Omar F.
@omarf_founder
Gong transcripts automatically pushed to HubSpot as call notes. Reps never need to write a recap again.
HubSpot + Gong
★★★★★
FAQ
Common questions about the
Common questions about the
Bland AI + Close CRM integration.
Most builds are live in 5–10 business days from the discovery call. Simple setups with standard dispositions can be done in under a week. More complex builds — custom pipeline stages, multi-user routing, conditional logic — may take the full 10 days.
Yes. The integration fires within seconds of each call ending using webhooks from Bland AI and the Close CRM API. Typical sync time is < 1s from call end to CRM record updated.
Disposition, recording URL, agent identity, call duration, notes, and any custom fields you specify — all mapped to the correct Close CRM fields. You control the mapping during the field-mapping step.
Zapier works for simple triggers but gives no control over field-level mapping, disposition logic, or recording attachment. A direct API build is recommended for anything beyond basic one-way logging.
That's the default case. We map your exact disposition codes to your exact Close CRM pipeline stages — whatever you've named them. No preset templates to conform to.
The one-time setup fee (from $100) covers the build, end-to-end testing with real data, and 30 days of post-launch support. No per-call or per-record fees.
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Taking quotes now for Bland AI + Close CRM
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Live in 5–10 days
30-day support included
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Tell us your setup — we'll have you live on Bland AI + Close CRM in days.
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Integrations as low as $100 setup · Monthly from $50/mo
Before you go
See what Close CRM + Bland AI teams get
Every call logged automatically. Every recording in Close CRM. Zero manual entry.
∞
concurrent AI cal…
< 0.5s
from call end to …
100%
of AI call analys…
10×
more outbound cal…
Want these results? Book a free 30-min call — we'll audit your Bland AI and Close CRM setup and give you a quote on the same call.
30-min call
Free quote same day
No commitment