Live in 5–10 business days

HubSpot + Retell AI Integration

Connect Retell AI to HubSpot — 6 trigger events, 9 CRM actions, full field mapping and real-time sync. Custom-built, production-grade. Live in 5–10 business days.

6 Trigger events
9 CRM actions
30-day support
Zapier native
Get This Integration → ← All Integrations
Free quote in 24h
No commitment
Production-grade
Webhooks verified via x-retell-signature (HMAC). Allowlist IP 100.20.5.228 in production. Native Zapier integration available for actions; webhooks used for triggers.
Live Integration Log
Active
DIAL Call completed — Retell AI 0.0s
SYNC Disposition + notes → HubSpot 0.3s
CRM Contact updated · deal stage set 0.5s
REC Recording URL stored · task created 0.7s
OK Sync complete — rep did nothing 0.8s
Syncing in real time zero manual entry
Automation Builder — Real Triggers & Actions
Click any event to select
Retell AI Triggers
E01
call_started
Call initiated
webhook
E02
call_ended
Call terminated — full metadata available
webhook
E03
call_analyzed
Post-call AI analysis complete (summary, sentiment)
webhook
E04
transcript_updated
Real-time transcript update during active call
webhook
E05
transfer_started
Warm/cold call transfer initiated
webhook
T01
Watch Call (Zapier)
Native Zapier trigger — polls for new processed call records
polling
HubSpot Actions
A01
Create Contact
Creates a Contact in HubSpot
action
A02
Update Contact
Updates an existing contact
action
A03
Create or Update Contact
Upsert: creates or updates matching contact
action
A07
Create Deal
Creates a new deal
action
A08
Update Deal
Updates existing deal
action
A09
Create or Update Deal
Upsert deal
action
A10
Add Contact to List
Adds contact to a specific static list
action
A12
Create Engagement
Creates engagement (note, call, email) for contact
action
A13
Create Task
Creates a calendar task (paid plans)
action
Field Mapping
Dialer → CRM
contact_phone
Contact.Phone / Lead.Phone
contact_name
Contact.Name / Lead.Name
contact_email
Contact.Email / Lead.Email
call_direction
Activity.Type (Inbound/Outbound)
call_duration
Activity.Duration
disposition
Contact.Lead_Status / Deal.Stage
notes
Activity.Notes / Call.Description
recording_url
Activity.Recording / Custom Field
agent_name
Activity.Owner / Task.Assigned_To
timestamp
Activity.Date / Call.Date
voicemail_url
Activity.Voicemail / Custom Field
campaign_name
Lead.Source / Contact.Campaign
ai_summary
Activity.Notes / Custom Field
Retell AI Triggers
E01
webhook
call_started
Call initiated
E02
webhook
call_ended
Call terminated — full metadata available
E03
webhook
call_analyzed
Post-call AI analysis complete (summary, sentiment)
E04
webhook
transcript_updated
Real-time transcript update during active call
E05
webhook
transfer_started
Warm/cold call transfer initiated
T01
polling
Watch Call (Zapier)
Native Zapier trigger — polls for new processed call records
HubSpot Triggers
T03
polling
New Contact
New contact available
T04
polling
Contact Recently Updated
Contact created or updated
T05
instant
New Contact in List
Contact added to a specific static list
T06
instant
Contact Property Change
Specified property updated on a contact
T07
polling
New Deal
New deal created
T09
instant
Deal Stage Change
Deal enters a specified pipeline stage
T19
polling
New Engagement
New engagement (call, email, note) created
T21
instant
New Form Submission
Form submitted in HubSpot
Retell AI Actions
A01
Create Phone Number
Buys and provisions a new phone number
A02
Create Phone Call
Creates an outbound phone call
A03
Register Custom Call
Registers a call for custom telephony
A04
Create Knowledge Base
Creates a knowledge base for an agent
A05
Get Call Details
Returns all call details by call ID
HubSpot Actions
A01
Create Contact
Creates a Contact in HubSpot
A02
Update Contact
Updates an existing contact
A03
Create or Update Contact
Upsert: creates or updates matching contact
A07
Create Deal
Creates a new deal
A08
Update Deal
Updates existing deal
A09
Create or Update Deal
Upsert deal
A10
Add Contact to List
Adds contact to a specific static list
A12
Create Engagement
Creates engagement (note, call, email) for contact
A13
Create Task
Creates a calendar task (paid plans)
Retell AI API
POST
/v2/create-phone-call
Create outbound phone call
POST
/v2/create-web-call
Create inbound or web call
GET
/v2/get-call/{call_id}
Get call details and transcript
GET
/v2/list-calls
List all calls with filters
POST
/v2/create-agent
Create new AI agent
POST
/v2/create-phone-number
Buy and provision phone number
HubSpot API
POST
/crm/v3/objects/contacts
Create contact
PATCH
/crm/v3/objects/contacts/{id}
Update contact
POST
/crm/v3/objects/deals
Create deal
PATCH
/crm/v3/objects/deals/{id}
Update deal stage
POST
/crm/v3/objects/engagements
Log call/note/email
GET
/crm/v3/objects/contacts/search
Search contacts

When an agent sets a call disposition in Retell AI, the automation maps it to the correct HubSpot action:

Disposition CRM Stage / Action Stage
Interested Move deal stage → Qualified SQL / Qualified
Booked / Meeting Set Create calendar event + stage update Meeting Scheduled
Not Interested Update contact status → Disqualified Disqualified
No Answer Re-queue + follow-up task or SMS Attempted (retry)
Voicemail Left Set contact status → Attempted Attempted
Callback Requested Create CRM task → Schedule Callback Callback Scheduled
Wrong Number Flag phone field as invalid Invalid
DNC Requested Set opt-out flag + suppress contact Opted Out
Busy Re-queue with delay timer Re-queue

All fields passed on every Retell AI call event — mapped to HubSpot fields. Highlighted fields are critical for automation:

call_id
agent_id
call_status
call_type
from_number
to_number
transcript
recording_url
public_log_url
call_analysis
start_timestamp
end_timestamp
duration_ms
disconnection_reason
custom_analysis_data
call_cost
Also notify via
Add-on layer
Slack
Slack
Call alerts to channels & DMs
Microsoft Teams
Microsoft Teams
Adaptive cards for enterprise
WhatsApp Business
WhatsApp Business
Instant lead follow-up message
Telegram
Telegram
Lightweight bot notifications

Any of the above can be bundled with your HubSpot + Retell AI build.