Orum
AI Parallel Dialer
Close CRM
Built-in Dialer · Sequences
Close CRM + Orum Integration
Connect Orum to Close CRM — 3 trigger events, 2 CRM actions, full field mapping and real-time sync. Custom-built, production-grade. Live in 5–10 business days.
Automation Builder — Real Triggers & Actions
Click any event to select
Orum Triggers
E01
call_completed
Call session ended with metadata
webhook
E03
call_voicemail
Voicemail left for prospect
webhook
E06
disposition_logged
Rep logs disposition post-call
webhook
Close CRM Actions
A01
Create Lead
Creates a new lead (company + contacts)
action
A09
Create Call Activity
Logs a call on a lead
action
Field Mapping
Dialer
→
CRM
contact_phone
→
Contact.Phone / Lead.Phone
contact_name
→
Contact.Name / Lead.Name
contact_email
→
Contact.Email / Lead.Email
call_direction
→
Activity.Type (Inbound/Outbound)
call_duration
→
Activity.Duration
disposition
→
Contact.Lead_Status / Deal.Stage
notes
→
Activity.Notes / Call.Description
recording_url
→
Activity.Recording / Custom Field
agent_name
→
Activity.Owner / Task.Assigned_To
timestamp
→
Activity.Date / Call.Date
voicemail_url
→
Activity.Voicemail / Custom Field
campaign_name
→
Lead.Source / Contact.Campaign
ai_summary
→
Activity.Notes / Custom Field
Orum Triggers
E01
webhookcall_completed
Call session ended with metadata
E03
webhookcall_voicemail
Voicemail left for prospect
E06
webhookdisposition_logged
Rep logs disposition post-call
Close CRM Triggers
T07
pollingNew Call
New call activity logged
Orum Actions
A01
Native Salesforce sync
Bidirectional sync with Salesforce
A02
Native HubSpot sync
Bidirectional sync with HubSpot
Close CRM Actions
A01
Create Lead
Creates a new lead (company + contacts)
A09
Create Call Activity
Logs a call on a lead
Orum API
POST
/webhook/call_completed
Receive call completion data
GET
/api/calls/{id}
Get call details
Close CRM API
POST
/api/v1/lead/
Create lead
POST
/api/v1/activity/call/
Log call activity
When an agent sets a call disposition in Orum, the automation maps it to the correct Close CRM action:
| Disposition | CRM Stage / Action | Stage |
|---|---|---|
| Interested | Move deal stage → Qualified | SQL / Qualified |
| Booked / Meeting Set | Create calendar event + stage update | Meeting Scheduled |
| Not Interested | Update contact status → Disqualified | Disqualified |
| No Answer | Re-queue + follow-up task or SMS | Attempted (retry) |
| Voicemail Left | Set contact status → Attempted | Attempted |
| Callback Requested | Create CRM task → Schedule Callback | Callback Scheduled |
| Wrong Number | Flag phone field as invalid | Invalid |
| DNC Requested | Set opt-out flag + suppress contact | Opted Out |
| Busy | Re-queue with delay timer | Re-queue |
All fields passed on every Orum call event — mapped to Close CRM fields. Highlighted fields are critical for automation:
call_id
prospect_name
prospect_phone
rep_name
call_outcome
disposition
call_duration
notes
recording_url
timestamp